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Keywords to Make a Listing Pop When Selling A Home

A few keywords grab a potential buyer’s attention when viewing a home listing. When selling a home, consider several marketing tips to bring the right buyers to your open house and home viewings. Experts point out that when you focus on the keywords such as “subway tiles,” you give buyers a more accurate idea of your home’s features. According to a recent article by nbcdfw.com, a recent report by Zillow Digs looked at which keywords in listings help the home sell for a better price in less time. Researchers conducted a similar analysis last year. Some of the keywords are open to interpretation such as “luxurious,” and “captivating.” But if a potential buyer looks for “subway tiles,” it’s inexpensive and easy to make such small home improvements. If you want your real estate in the Connecticut area to sell quickly, take some time to consider what inspires home buyers.

Adding a few quirky features

The Zillow Digs study found homes featuring barn doors increase the home value by 13 percent. Homes with barn doors sell 57 days faster than other homes. If you love elegant French Doors, don’t remove them just to appeal to some buyers. At the same time, if you have a place in your home where a barn door would nicely fit such as between a dining room and hallway, consider adding the feature.

Focusing on comfort factors

Buyers like keywords that make them feel good such as heated floors. Your real estate agent will likely use flattering adjectives that also create good feelings. Also, longer listings with a lot of words attract higher bids.

Some other keywords that interest home buyers include shaker cabinets, which help homes sell 45 days faster at 9 percent above the average selling price. At Sunbelt Real Estate, we use flattering and accurate keywords to describe your home for sale in the Connecticut area. For more tips on selling a home, please contact us today.

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General Improvements Better Than Too Personalized Decor When Selling

 

Before spending thousands of dollars on home improvements to sell your Stamford-area home, consider whether you will get the best bang for your buck. Unfortunately, too many personalized “improvements” backfire. According to an article by rismedia.com, one of the main reasons homes don’t sell is because the improvements are too personalized. For example, comic book murals painted on the wall of a custom office with built-in shelving specifically for your hobbies will scare off buyers. Focus on general home improvements that have the most impact on potential buyers.

Home Improvement #1 – Adding fresh coats of paint

Painting your home can either increase the value or lower the value, depending on the colors you choose. Last year, yellow was a big color for kitchens. This year, buyers are spending more for homes with different blue shades. Talk to your real estate agent about which paint colors appeal to the buyers this season. Only use daring colors such as red in small spaces such as bathrooms.

Home Improvement #2 – Sprucing up the kitchen

Instead of spending $10,000 or more on a kitchen remodel, simply add a backsplash. One study found homes with subway tile in the kitchens sold for 6.9 percent more money. If you aren’t handy, hire a professional since anything other than peel-and-stick products are difficult to install. A Zillow Digs study found homes that had Shaker cabinets sold for 9.6 percent more than expected, while granite kitchen counters brought in 4.1 percent higher bids.

Other areas of the home that matter include bathrooms. Instead of a major overhaul, simply change out old toilet bowls, add backsplashes and paint. Make sure the fireplace functions, as buyers love to cozy up by the fireplace when it’s cold outside. Also, invest in a smart thermostat, trendy barn doors, and landscaping. Spend money wisely on home improvements for the best ROI (return on investment). Although they don’t seem as sexy, new roofs and A/C systems also matter to cost-conscious buyers. At Sunbelt Real Estate, we walk through our client’s home to figure out the best improvements and strategies for a quick sale. For general home selling tips and advice on staging and marketing your home in Greenwich, Stamford and nearby areas, please contact us today.

 

 

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Getting the Best Price For Your Stamford Luxury Home

When it comes to selling your luxury home, the stakes are a bit higher than the average house. Making a small mistake can end up costing thousands of dollars. On the other hand, understanding the intricacies of this market can result in thousands of extra dollars in your pocket. Here are a few tips for getting the best price possible for your home.

Proper Timing

One of the selling points of luxury homes is often their proximity to local, natural attractions. For example, if you’re selling a home that is close to several local ski resorts, seeing the home blanketed in fluffy, white snow may be the best way for the buyer to understand the true value of the home. A home near a lake may be best seen by buyers during the summer when the sun is shining. Make your local geography work for you; don’t let it obscure the benefits of your home.

Price It Correctly

Pricing a luxury home is more difficult than a regular home, as they often have unique features that only certain buyers will value. Using a simplistic measure like price per square foot can lead to prices that are way off, and an inaccurate price can have drastic consequences.

Price a home too high, and it will sit on the market. Luxury homes that sit on the market for too long can develop a stigma—there must be something wrong with it if no one is buying it. This is especially true in the luxury home market, which has a small pool of buyers. These buyers will eventually forget about a home that has sat on the market too long. Conversely, pricing the home too low can lead to a lot of money being left on the table.

Hire the Right Agent

All of the tips in this article boil down to one thing—partnering with the right agent. A local agent experienced in selling luxury homes will know exactly when to place the home on the market, and at exactly what price. It is crucial to have someone with this kind of experience on your side as you undertake the process of selling your home.

Contact Sunbelt Real Estate for all of your luxury real estate questions.