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Keywords to Make a Listing Pop When Selling A Home

A few keywords grab a potential buyer’s attention when viewing a home listing. When selling a home, consider several marketing tips to bring the right buyers to your open house and home viewings. Experts point out that when you focus on the keywords such as “subway tiles,” you give buyers a more accurate idea of your home’s features. According to a recent article by nbcdfw.com, a recent report by Zillow Digs looked at which keywords in listings help the home sell for a better price in less time. Researchers conducted a similar analysis last year. Some of the keywords are open to interpretation such as “luxurious,” and “captivating.” But if a potential buyer looks for “subway tiles,” it’s inexpensive and easy to make such small home improvements. If you want your real estate in the Connecticut area to sell quickly, take some time to consider what inspires home buyers.

Adding a few quirky features

The Zillow Digs study found homes featuring barn doors increase the home value by 13 percent. Homes with barn doors sell 57 days faster than other homes. If you love elegant French Doors, don’t remove them just to appeal to some buyers. At the same time, if you have a place in your home where a barn door would nicely fit such as between a dining room and hallway, consider adding the feature.

Focusing on comfort factors

Buyers like keywords that make them feel good such as heated floors. Your real estate agent will likely use flattering adjectives that also create good feelings. Also, longer listings with a lot of words attract higher bids.

Some other keywords that interest home buyers include shaker cabinets, which help homes sell 45 days faster at 9 percent above the average selling price. At Sunbelt Real Estate, we use flattering and accurate keywords to describe your home for sale in the Connecticut area. For more tips on selling a home, please contact us today.

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