No Comments

Top 5 Reasons You Shouldn’t FSBO

In today’s market, with home prices rising and a lack of inventory, some homeowners may consider trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons why this might not be a good idea for the vast majority of sellers.

Here are the top five reasons:

1. Exposure to Prospective Buyers

Recent studies have shown that 95% of buyers search online for a home. That is in comparison to only 17% looking at print newspaper ads. Most real estate agents have an internet strategy to promote the sale of your home. Do you?

2. Results Come from the Internet

Where did buyers find the home they actually purchased?

  • 49% on the internet
  • 31% from a Real Estate Agent
  • 7% from a yard sign
  • 1% from newspapers

The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy is crucial.

3. There Are Too Many People to Negotiate With

Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale By Owner:

  • The buyer who wants the best deal possible
  • The buyer’s agent who solely represents the best interest of the buyer
  • The buyer’s attorney (in some parts of the country)
  • The home inspection companies, which work for the buyer and will almost always find some problems with the house
  • The appraiser if there is a question of value

4. FSBOing Has Become More And More Difficult

The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.

The 8% share represents the lowest recorded figure since NAR began collecting data in 1981.

5. You Net More Money When Using an Agent

Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.

A study by Collateral Analytics revealed that FSBOs don’t actually save anything, and in some cases, may be costing themselves more, by not listing with an agent. One of the main reasons for the price difference at the time of sale is: 

“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

If more buyers see a home, the greater the chances are that there could be a bidding war for the property. The study showed that the difference in price between comparable homes of size and location is currently at an average of 6% this year.

Why would you choose to list on your own and manage the entire transaction when you can hire an agent and not have to pay anything more?

Bottom Line

Before you decide to take on the challenges of selling your house on your own, sit with a real estate professional in your marketplace and see what they have to offer.

No Comments

Keywords to Make a Listing Pop When Selling A Home

A few keywords grab a potential buyer’s attention when viewing a home listing. When selling a home, consider several marketing tips to bring the right buyers to your open house and home viewings. Experts point out that when you focus on the keywords such as “subway tiles,” you give buyers a more accurate idea of your home’s features. According to a recent article by nbcdfw.com, a recent report by Zillow Digs looked at which keywords in listings help the home sell for a better price in less time. Researchers conducted a similar analysis last year. Some of the keywords are open to interpretation such as “luxurious,” and “captivating.” But if a potential buyer looks for “subway tiles,” it’s inexpensive and easy to make such small home improvements. If you want your real estate in the Connecticut area to sell quickly, take some time to consider what inspires home buyers.

Adding a few quirky features

The Zillow Digs study found homes featuring barn doors increase the home value by 13 percent. Homes with barn doors sell 57 days faster than other homes. If you love elegant French Doors, don’t remove them just to appeal to some buyers. At the same time, if you have a place in your home where a barn door would nicely fit such as between a dining room and hallway, consider adding the feature.

Focusing on comfort factors

Buyers like keywords that make them feel good such as heated floors. Your real estate agent will likely use flattering adjectives that also create good feelings. Also, longer listings with a lot of words attract higher bids.

Some other keywords that interest home buyers include shaker cabinets, which help homes sell 45 days faster at 9 percent above the average selling price. At Sunbelt Real Estate, we use flattering and accurate keywords to describe your home for sale in the Connecticut area. For more tips on selling a home, please contact us today.

No Comments

Getting the Best Price For Your Stamford Luxury Home

When it comes to selling your luxury home, the stakes are a bit higher than the average house. Making a small mistake can end up costing thousands of dollars. On the other hand, understanding the intricacies of this market can result in thousands of extra dollars in your pocket. Here are a few tips for getting the best price possible for your home.

Proper Timing

One of the selling points of luxury homes is often their proximity to local, natural attractions. For example, if you’re selling a home that is close to several local ski resorts, seeing the home blanketed in fluffy, white snow may be the best way for the buyer to understand the true value of the home. A home near a lake may be best seen by buyers during the summer when the sun is shining. Make your local geography work for you; don’t let it obscure the benefits of your home.

Price It Correctly

Pricing a luxury home is more difficult than a regular home, as they often have unique features that only certain buyers will value. Using a simplistic measure like price per square foot can lead to prices that are way off, and an inaccurate price can have drastic consequences.

Price a home too high, and it will sit on the market. Luxury homes that sit on the market for too long can develop a stigma—there must be something wrong with it if no one is buying it. This is especially true in the luxury home market, which has a small pool of buyers. These buyers will eventually forget about a home that has sat on the market too long. Conversely, pricing the home too low can lead to a lot of money being left on the table.

Hire the Right Agent

All of the tips in this article boil down to one thing—partnering with the right agent. A local agent experienced in selling luxury homes will know exactly when to place the home on the market, and at exactly what price. It is crucial to have someone with this kind of experience on your side as you undertake the process of selling your home.

Contact Sunbelt Real Estate for all of your luxury real estate questions.